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Anna University · Regulation 2021

CCW 331 Business Analytics question papers

CCW331 Business Analytics previous year question papers from Anna University (Regulation 2021), with the full syllabus. Read online or download the PDF.

Fifth/Sixth semester · Professional Elective (Vertical 1: Data Science) · L T P C: 2 0 2 3

Question papers

Syllabus

  1. Unit 1: Introduction to Business Analytics6 hours

    Analytics and Data Science · Analytics Life Cycle · Types of Analytics · Business Problem Definition · Data Collection · Data Preparation · Hypothesis Generation · Modeling · Validation and Evaluation · Interpretation · Deployment and Iteration

  2. Unit 2: Business Intelligence6 hours

    Data Warehouses and Data Mart · Knowledge Management · Types of Decisions · Decision Making Process · Decision Support Systems · Business Intelligence · OLAP · Analytic functions

  3. Unit 3: Business Forecasting6 hours

    Introduction to Business Forecasting and Predictive analytics · Logic and Data Driven Models · Data Mining and Predictive Analysis Modelling · Machine Learning for Predictive analytics

  4. Unit 4: HR & Supply Chain Analytics6 hours

    Human Resources · Planning and Recruitment · Training and Development · Supply chain network · Planning Demand · Inventory and Supply · Logistics · Analytics applications in HR & Supply Chain · Applying HR Analytics to make a prediction of the demand for hourly employees for a year

  5. Unit 5: Marketing & Sales Analytics6 hours

    Marketing Strategy · Marketing Mix · Customer Behaviour · selling Process · Sales Planning · Analytics applications in Marketing and Sales · predictive analytics for customers' behaviour in marketing and sales