Question Paper Code : 50459
B.E./B.Tech. DEGREE EXAMINATIONS, APRIL/MAY 2024.
Fifth/Sixth Semester
Computer Science and Engineering
CCW 331 — BUSINESS ANALYTICS
(Common to : Computer Science and Design/Computer Science and Engineering (Artificial Intelligence and Machine Learning)/Computer and Communication Engineering/Artificial Intelligence and Data Science/Computer Science and Business Systems/Information Technology)
(Regulations 2021)
Answer ALL questions.
PART A — (10 × 2 = 20 marks)
- 1.
Highlight the significance of Data Science.
- 2.
What do you meant by Business Analytics?
- 3.
Write about the Business Intelligence.
- 4.
Brief on Data Mart.
- 5.
How do you analyse the business prediction and its insight?
- 6.
Why we need analysis modelling?
- 7.
Briefly about the planning demand.
- 8.
Write about Logistics Management.
- 9.
State the elements of Marketing Mix.
- 10.
List down the applications in marketing and sales.
PART B — (5 × 13 = 65 marks)
- 11.(a)
List out the type of analytics and describe the life cycle of analytics.
- Or
- (b)
How would you validate and evaluate the data for effective interpretation?
- 12.(a)
Explain various steps in the process of decision making.
- Or
- (b)
Enumerate on the significance of knowledge management.
- 13.(a)
Discuss how machine learning is used for predictive analytics.
- Or
- (b)
Explain the application of Business Forecasting.
- 14.(a)
Discuss significance of training and development.
- Or
- (b)
Enumerate application of analytics in Supply chain management.
- 15.(a)
Discuss Marketing Strategies in detail.
- Or
- (b)
Enumerate the scope and importance of Sales planning.
PART C — (1 × 15 = 15 marks)
- 16.(a)
Analyze how predictor analytics is used in consumer behavior.
- Or
- (b)
Analyze the application of analytics for different functions of Business.